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The Sack of Rome: Media + Money + Celebrity = Power = Silvio Berlusconi, by Alexander Stille
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Review
A frightening case study . . . that has plenty of bearing on our own media-driven politics. (BusinessWeek)With a sharp knife and a clear eye, Stille . . . has dissected the remarkable, revolting story of the rise of the former (and future?) prime minister of Italy, and the political-cultural revolution that he has fathered, for good and mostly for bad. . . . Fascinating. (Los Angeles Times)This riveting, unsparing biography is not merely an exposT of Berlusconi but a vivid lesson in how, under the right conditions, any man of wealth and few scruples can manipulate an entire nation. (Chicago Tribune)
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About the Author
Alexander Stille is the author of The Future of the Past, Excellent Cadavers: The Mafia and the Death of the First Italian Republic, and Benevolence and Betrayal: Five Italian Jewish Families Under Fascism, which won the Los Angeles Times Book Award. He is a frequent contributor to The New Yorker, The New York Review of Books, The New York Times Magazine, and other publications.
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Product details
Paperback: 400 pages
Publisher: Penguin Books; Reprint edition (July 31, 2007)
Language: English
ISBN-10: 0143112104
ISBN-13: 978-0143112105
Product Dimensions:
5.5 x 0.8 x 8.4 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
3.5 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#812,136 in Books (See Top 100 in Books)
Best book to read if you want to get insight into the reign of the Orange Apprentice. The parallels, as well are the differences, will keep you thinking every day.
I thoroughly enjoyed Alexander Stille's 'Sack of Rome' in the same way I did one of my all-time favorite books, Peter Robb's Midnight in Sicily: On Art, Food, History, Travel and la Cosa Nostra. Each work gives us fascinating analysis of Italy's political system by a native English speaker. Robb's complex protagonist is Giulio Andreotti, while Stille's focus is the mother lode that is Silvio Berlusconi. Unlike Robb, Stille's no mere foreign visitor: his father, Ugo Stille, was former editor of Corriere della Sera, a notable holdout against Berlusconi's hegemonic advances through Italian media.The caustic venality of Berlusconi's takeover of government and the sputtering of Italy when the wheels start coming off around the time of the book's 2007 publication is depressing in its familiarity: here we sit six years later and Berlusconi - even when not ostensibly in the driver's seat - continues to dominate the stage with his machinations. Even in a world where "Bunga Bunga Party" and "Ruby Heartstealer" have entered the global 'wink wink, nudge nudge' lexicon, Berlusconi seems impermeable to both shame and loss of influence.Stille's triumph as a writer is to give the non-Italian reader a sense of why this guy is no mere buffoon. While the book broadly hints at the nefarious roots of Berlusconi's business empire, it also lays credit at his undeniable success and talent at business. For example, when television was being deregulated it was "Berlusconi [who grabbed] this historic moment for the Italian economy and -- underestimated by everyone -- starts out on his own with an extraordinary idea. Companies found an incredibly strong anchor in television advertising in order to address the consumer. And Berlusconi -- as an entertainer -- understood what they wanted. [T]he key to Berlusconi's success in television is that he approached it from the opposite angle to his competitors'. The book publishers thought that the key to television was editorial content; Berlusconi understood that that the lifeblood of television is advertising."He also elicits some great stories from his early employees about "The Doctor's" winning, convivial personality and salesmanship. Here's a passage I loved that is emblematic of that Berlusconi:-----Being in shape, looking good, feeling well, liking yourself are keys to a radiant self-confidence. "You must have the sun in your pocket," he told his salesmen. "We must have a warm heart and the sun in our pockets. Because we must give this sun to others, it must always be there ready at hand, so that we can offer it, with a smile, to the person we have in front of us. Not only to our clients, but to all those around us, our officemates, our loved ones; remember this, when we go home the sun must enter with us, our loved ones expect it, they live waiting for it.... When we enter a room people must see and feel a positive, true presence.... With a smile, a gesture, a word, we must give to others what we have inside.... Along with the sun in our pocket for others, we must have one for ourselves as well, our own personal sun. Only this way can we have self-esteem, can we be satisfied and happy. Therefore, `the sun in your pocket' always."-----And, from those days, Stille brings forth person after person who can testify that no one lived these words more fully than The Doctor himself. One particularly memorable story has Berlusconi remembering a small personal detail about a mid-level executive:"With all the commitments and problems he has, to remember me...it was one of those messages and attitudes from which you can really learn something. After something like that you realize the effect that remembering the birthday of your clients and their families can have."And for those of us here who look at Berlusconi as some sort of purely Italian phenomenon and eye-rolling joke, Stille offers these sobering, trenchant words about America's own political backyard:"The formula Berlusconi developed -- money + media + celebrity = political power -- is the winning formula in many advanced democracies, not least in the United States. With the dominance of television in politics, money has arguably never mattered more in our political life. The billionaire in politics -- Ross Perot, Steve Forbes, New York mayor Mike Bloomberg -- has become an unsurprising figure in American political life, multimillionaires able to finance their own campaigns are commonplace. Bloomberg spent $75 million to become the mayor of New York. The personal fortune allows an otherwise unknown person with little or no political experience to immediately dominate the political campaign by buying massive amounts of television time."
If you want to read about a slick political sociopath this is your book. Berlesconi is a charming snake oil salesman without a conscience who ran for and won Italy's highest office because he wanted to maintain his dominant position with his three TV stations and avoid possibly going to jail. The author tries valiantly to be balanced but given Berlusconi's consistently dishonest, wheeler dealer behavior it was a tough job. It's worth reading because Berlesconi is doing exactly what the Koch brothers and others like them are doing here in the US. To know him is to know them. That is, rules don't count and money and power is all.
I hope this is not the future of democracy becasue I find it scary to contemplate. A well written, hard-to-put down book that is not difficult to follow. I found the last chapter particularly interesting as it pertains to US politics.Younger American readers who do not remember a less politicized media atmosphere may well wonder what the fuss is all about: Fox is the norm to them, and to many, the print media is a bastion of the left. If anything, the book reminds us that there is a difference between fact and opinion. A very timely read and, for those of us who love Italy, a very upsetting view of what politics in Italy has become.The only fault I found with the book is some repetition from chapter to chapter with respect to examples/quotes, although this may be because the chapters could have been printed separately in various publications. Still a worthwhile read.
I lived in Italy from 97-2005 I left because it was getting hard to live there. Silvio is a charming personality you love him even though you knew what he is. The book gave me a better understanding of what and why things became hard financially.
I recived the book from Amazon just a short while ago. I started it and could hardly put it down. What an incredible job Stille has done!To make order and organize all the material, on this endless italian tragedy, must have been an Herculean task. The story is told with clarity and rivetingprose, with richness of facts and documentation and from a perspective that is historical and not detached, caring and profoundly analytical. This book is of great relevance not only for Italian readers but for Americans as well.I agree with the author through the whole book and admire his work. I thank him for it.
dull.very dull. i mean really dull!
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